Effective Date: 3rd July 2025

Last Updated: 26th Feb 2026

1. Who We Are

Prospera is a UK-based performance marketing agency.

For the purposes of UK data protection law, Prospera acts as the data controller for personal data collected via this website.

Contact details:

Prospera Agency Ltd

Second Floor, Unit 6 Benton Office Park, Bennett Avenue,Horbury, Wakefield, WF4 5RA

Email: [email protected]

You have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

https://ico.org.uk

2. Information We Collect

A. Information You Provide Directly

• Name
• Email address
• Company name
• Phone number
• Any information submitted via contact forms
• Any information submitted via booking forms (e.g. Calendly)

B. Information Collected Automatically

We collect certain information automatically when you visit our website, including:

• IP address
• Device information
• Browser type
• Pages viewed
• Time spent on site
• Referral source

This data is collected using:

• Google Analytics 4 (GA4)
• LinkedIn Insight Tag
• Meta Pixel
• Cookies and similar tracking technologies

3. How We Use Your Data

We use your information to:

• Respond to enquiries
• Schedule and manage strategy calls
• Provide information about our services
• Manage client relationships
• Send marketing communications (where consent has been given)
• Improve website performance
• Analyse and optimise marketing campaigns
• Support retargeting and advertising activity

We do not sell personal data.

4. Lawful Basis for Processing

We rely on:

Consent – where you submit forms or accept cookies

Legitimate Interests – business development, analytics, website optimisation

Contract – where discussions relate to provision of services

You may withdraw consent at any time.

5. Marketing Communications

If you opt in to receive marketing communications, we may send relevant content via email.

You may unsubscribe at any time by:

• Clicking the unsubscribe link in emails
• Contacting us directly

We use third-party email marketing providers (e.g. Mailchimp or similar) to manage communications.

6. Third-Party Service Providers

• We may use third-party providers including:
• Google Analytics 4
• LinkedIn Insight Tag
• Meta Pixel
• Calendly
• CRM platforms (e.g. GoHighLevel, HubSpot)
• Email marketing platforms (e.g. Mailchimp)
• Website hosting providers

These providers process data in accordance with their own privacy policies and under contractual safeguards.

7. International Transfers

Some service providers may process data outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place, including:

• UK-approved International Data Transfer Agreements (IDTA)
• Standard Contractual Clauses (SCCs)

8. Data Retention

We retain personal data:

• Enquiry data: up to 24 months
• Client data: up to 6 years (for accounting and legal compliance)
• Marketing data: until consent is withdrawn

9. Your Rights

Under UK GDPR you have the right to:

• Access your personal data
• Request correction
• Request deletion
• Restrict processing
• Object to processing

• Request data portability

To exercise these rights, contact: [email protected]

10. Security

We implement appropriate technical and organisational safeguards to protect personal data.